Tuesday, February 2, 2010

Black History: Social Media as the vehicle to drive the message.




One year into Barack Obama’s Presidency, I’ve been spending a lot of time lately thinking about how we can help him help us. Recalling how the Senator from Illinois marshaled the forces of Social Media to earn a decisively stunning victory in his quest to become the President of the United States, I followed his lead yesterday, did something that I’d never done before and it was fun!

The call came from Pam Perry, the Internet marketing guru from Detroit. She wanted me to be part of a Tele-series with the fabulous Deborah Scott Pollard, author of ‘When the Church Becomes Your Party: Contemporary Gospel Music', and Professor of English Literature at the University of Michigan. Perry, the dynamo behind ‘Chocolate Pages’, the on-line show with an eclectic approach, asked for my participation in a four part series designed to meet two main objectives: celebrate Black History Month in a unique way and develop the platform to communicate history’s lessons using social media as the transmitter.  

It worked out better than I thought it would. The connections were easy, the conversation fast paced, the dialogue provocative. The turnout from people listening by phone or commenting on the discussion via Face Book, Twitter, BlogSpot, and other sites illustrated the power of the social media medium to quickly unite, engage or motivate people no matter the distance or time zone. I’m jumping on the social media bandwagon with both feet and inviting you to come and join in. Check out the Black History Month Tele-series every Monday in February from 6-7Pm (EST). For more info:

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